Engaging the Disengaged: Jewish Nonprofit Communication Tactics that Build Bridges
By Julia Hubner and Amy Mendelsohn, MAJNM/MCM ā17 Iām not interested. I donāt believe in G-d. My momās not Jewish, so I donāt know if I am. I had a bar mitzvah but didnāt really connect to anything after that. There are innumerable reasons people give not to engage with their Judaism. Each reason […]
Snapchat Kings, Youtube Queens, and Instagram Gurus: Engaging Jewish Online Content Creators for Philanthropy
By Jamie Evan Cohen, MAJNM/MCM ā17 Given the proliferation of communication technologies and nonprofits, reaching audiences has never been more challenging. This study examines the potential for collaboration between the Jewish nonprofit industry and āonline content creatorsā or āinfluencersā – a type of web-based mini-celebrity or artist – who either identify as Jewish or […]
